Hey there! Nice to meet you. I am a creative marketing professional who specializes in digital marketing with an emphasis on content marketing.

I have a Bachelor of Arts in Fashion Marketing which I received from The Art Institute of Phoenix in December of 2015. I also have over three years of retail sales experience and have been working as an E-Commerce & Digital Marketing Manager since April of 2015.

My experience as an E-Commerce & Digital Marketing Manager has allowed me to manage relationships with e-commerce retailers and various clients. I have created marketing collateral to encourage buyers to purchase product, run social media pages to gain followers and communicate with consumers, managed product catalogs via online portals, and more.

My specialty is creating inbound marketing strategies and implementing them through content marketing. I have created articles, eBooks, white papers and infographics for clients. Not only do I have experience in B2B marketing, but I also have experience in writing product display copy for e-commerce websites.

I have a unique background of experience in both the fashion and pet industries. I was formally educated on fashion-related skills such as trend forecasting and analysis, market research, mood boarding, textile fundamentals, event & fashion show production, sourcing & technical design, fashion styling, catalog development, and other fashion marketing related topics.

I have also learned critical business and marketing skills including brand strategy, public relations, e-commerce strategies & analytics, fundamentals of business, retail buying, sales promotion, human resource management, merchandise management, global marketing, entrepreneurship, design fundamentals and other marketing and management related topics.

My experience in the pet industry has built upon many of the skills mentioned. I have developed and implemented digital marketing and content strategies as well as trade show & event strategies. I have performed outreach programs to increase readership and engagement with related audiences. I have forecast and reported on trends within the industry using media that resonates with target audiences. I have researched and reported on merchandising skills for retail stores. Additionally, I have worked closely with buyers and e-commerce retailers to increase customer awareness and engagement using digital marketing and advertising strategies and creating online content.

My additional interests include an obsession with coffee and tea (AKA caffeine), illustration, graphic design, branding, tiny houses, reading awesome books (have any to recommend?), and writing cool stuff.